What is considered beautiful in the UK? Is it different from Peru or South Africa? What is China’s perception of perfection?
Superdrug’s Online Doctor service sought to explore these questions by asking 18 female graphic designers to Photoshop a female form based on what is deemed beautiful in their own country.
Here is the original image:
The striking results, which are being shared widely online, speak for themselves:
“Our study of the ideal body image attempted to compare as diverse opinions as possible,” the project’s leaders said, adding that they wanted “a woman’s view of what her culture finds attractive and to understand more about the pressures they face.”
Does your country feature in the full set of images? View them here.